As a self-taught SEO, or search engine optimization specialist, I often forget to explain to clients why learning SEO is so important and how it can change your career, like it has mine.


I started like many advertisers in Journalism and Communications, searching (no pun intended) for the right fit: digital, print, video, design, copywriting? Growing up I was a slow typist, had an old-school computer and was a cellphone late adopter. As digitally stunted as I was growing up, I started to gravitate towards digital advertising early in college, and went down the niche path to learn as much as I could about search engines on my own. My mentor in college was the owner of a small SEO company, and he would influence my career trajectory moving forward. I’ve applied SEO to every effort I’ve done since, if there is a website there is a way.


SEO is not all about geeking out about algorithmic changes, it is a strategy game, a moving target, and it’s mainly about content—articles, blogs, quizzes, video, graphics, and so many other creative pieces.


A huge piece of the strategy is understanding human behavior. How do people think? Where do people go to consume content? Look around, every single person is on their phone, what are they looking at, searching for?


By thinking about real people and not just algorithms, SEO starts to become an interesting game. And one that you can win at, if you take the time to learn how to.


Benefits of learning SEO

  • You can reach people online who don’t know who you are, who don’t know your brand exists, and who find your site naturally.
  • It’s a skill that has increasing returns with diminishing costs. SEO is free and can be affordable to learn. Learning SEO pays off tenfold over time.
  • Every company has competitors online, by learning SEO, you can analyze your competitors with a different lens to see what their strengths and weaknesses are, and plan strategies to outperform them.
  • SEO is an ongoing effort with evergreen results. By building a strong foundation, working SEO practices into your daily tasks and workflow, it will continue to produce better search results and drive more traffic long-term.

How SEO can impact your job

How does this apply to you? Do you own a website? Write online content? Post videos online? If you work online, or have a website, SEO is a necessary job skill.


For example, let’s say you write blog content for a medium-sized company that specializes in B2B products. When you’re picking topics to write about, do you know how many people are interested in the topics you are selecting? How many readers will you have? What are other companies writing about that you will need to write better content than?


You can answer all these questions by learning SEO—knowing the estimates search volume, finding competitors and knowing how to analyze their content, and more.


And by doing the research, your article will perform better, rank higher in search, and drive more traffic, because you used the data to drive better results.

  • If you are a developer, do you know the SEO impact of your code? How many H1s do you have?
  • If you’re a designer, do you know the SEO impact of your file sizes? Is the page load time long?
  • If you’re a CMO, do you know enough about SEO to empower your team? Is your team SEO-aware?
  • If you’re in PR, do you know how links impact your SEO? How authoritative is your website?
  • If you’re a small business owner, who are you competing with in search results? Are you #1?

If you have a website you should know about SEO: from the basics to the advanced.

Interested in learning SEO? Let us train your team< and support you on your journey. I’ve taught many people SEO, and every single one of them has come back to me saying how this knowledge helped them become more successful in their career, or even better, increased their sales and website traffic.   Assignment: Think about how SEO, human behavior, and how people search online can impact your job. Make SEO a priority to grow in your career.

Monika Choudhary

Web Developer

Monika is competent professional with 10+ Years of Experience in the Website Design and Development. She is having a great expertise in developing responsive e-commerce, real estate, social networking, jobs portals, classified, corporate based websites & her expertise includes WordPress, Woocommerce, Magento, Shopify, Codeigniter, CakePHP, Laravel. She is detail oriented, driven worker who enjoys fixing code and creating something beautiful websites from scratch. Quality Work & On time delivery is always her aim. Always trying to achieve client satisfaction level, she will not only work with you to develop an amazing website with high coding standards, she will also ensure it engages with your potentials to drive more conversions and leads.

"What does karma mean to you?"

"To me, Karma is the result of a person's actions and I believe that what happens to a person, happens because they caused it with their actions. Doing things with a good intention is what matters to me the most and that is what I always remember when working for my clients. I have realized that in this industry where there is a lot of competition around, I am working for my clients with a good heart and a positive vibe. That's what keeps me going."

"Who is your dream client and why?

"My dream client would be a company or an organization who passionately wants to build a strong online presence in the digital world. The one that’s easy to work with and that inspires you and makes work not feel like work is the dream client for me. I would love to guide them from the initial stage to build up their recognition through clean and advanced coding on the web."

Leighton Hendrick

Digital Marketing

+20 years of marketing, public relations, communications, advertising and internal and outside sales experience.

Extensive experience in developing and managing all levels of product and offering campaigns including marketing collateral, Web site content, SEO, paid media and social, inside sales call campaigns, sell sheets and management of campaign success metrics.

Demonstrated success in launching new products and corporate brands, developing demand generation programs, and creating internal and external communication pieces.

Exceptional collaborator with the ability to build relationships with trade media and manage large-scale corporate initiatives and events.

Proven ability to create and manage lead generation and call campaigns that result in the successful conversion of new and unique clients. Creator and Editor-In-Chief of IT Compliance Magazine, a quarterly publication with over 2,500 international C-Level readers.

Cassie Boca

Founder, CEO

Cassie taught herself SEO in 2006 when she was working at a small business that needed to increase visibility but didn’t have any budget. She understands the financial challenges startups and small business have in that they have to wear every hat and prioritize what they work on based on what will have the largest impact to the business. There are never enough hours in the day, but consistently Cassie found her time spent increasing rankings in organic search, ensuring locations and contact info was accurate online, building positive reviews, and spreading positive news about the companies she worked at.

In the last 10+ years, Cassie has seen it all, but always comes back to her passion for helping inspirational companies grow. As a consumer, she tries to limit her purchases to companies she believes in (ok, she still goes to Target… she’s a human) because as consumers we have the ability to help companies succeed. If we all purchased from companies that aligned with our personal beliefs, not only would companies step up but we’d see a shift in the brands that we interact with daily. She calls this being a “conscious consumer”… sometimes we think she made that phrase up, but the more time we spend with her the more we find ourselves buying only from companies we know the founders or love their mission.

Enough business talk, Cassie is passionate about connecting with like-minded people, traveling and is a pretty badass skier. She loves to chase winter seeking powder fields, and on a powder day you may even get a FaceTime call from a chairlift or the backcountry.

What does karma mean to you?

To me, karma is the intention behind our actions. Good karma, to me, means doing things with good intent, a pure heart, and positive energy. When starting a company, it was critical that I start it with good karma. In writing our mission statement you’ll see that our mission has the intent of helping consumers find companies they are proud to wear their logo or recommend to a friend…what I call being a conscious consumer. When I realized my intent behind starting this company was coming from a place of wanting to increase visibility of companies putting good into this world, I knew we had to include karma in the name.

Who is your dream client and why?

My dream client isn’t a company any of us have heard of. I’d love to hear from a young startup doing something inspirational, I mean, my passion is for increasing visibility so it’s not much of a challenge if a company comes to me and they are already hugely successful.

If I had to pick a company that already exists, it would be Charity Water. Their mission and vision inspire me so much, I had all of my wedding guests make a donation there instead of buying us gifts. But again, Charity Water has great visibility already so I’d love to find a company that isn’t there yet where I feel we can change the trajectory of their company through the work we do.