


Should you target a lower search volume keyword? SEO keyword research explained.
by karmadigital | Jun 28, 2017 | blog
I recently hosted an SEO training, and at the end our client said “I would have gone after the highest volume term, but now I know to go after a keyword that is more relevant.” And it made me think back to when I first started doing keyword research years ago and how...
Why Learn SEO? A Necessary Job Skill
by karmadigital | Jun 21, 2017 | blog
As a self-taught SEO, or search engine optimization specialist, I often forget to explain to clients why learning SEO is so important and how it can change your career, like it has mine. I started like many advertisers in Journalism and Communications,...
How to Use Google Search Console: Our Top Tips for Getting the Most from this Free Tool
by karmadigital | May 30, 2017 | blog
Basics of Search Console Search Console, formerly called Google Webmaster Tools (GWMT), is a great tool for monitoring overall site health and getting an inside look at your technical SEO, which is search engine optimization that is not content related, but consists...
What is a Canonical Tag?
by karmadigital | May 16, 2017 | blog
You might have heard the word “canonical” before. What even is a canonical tag, and why is it important for SEO? A canonical tag, or canonical link element, is an HTML link attribute that is used to tell search engines that they are referencing the correct page, or...
How to Find Your Competitors Online and Beat Them in Search Results
by karmadigital | May 16, 2017 | blog
Who are your competitors in organic search results? Ever wonder if there is a way to use more data or information besides what’s in your head to find your competitors? With so many online tools at our disposal, the simple answer is yes, and I’ll show you how to find...