We get a lot of “salty” people that come to us mad at their previous SEO agency or person, jaded and skeptical about SEO. This morning, I got asked by a current client,

“Did my previous SEO person just suck that bad? How can you have spent a month with us and we are already seeing more results than a year with them?”

While I appreciate the flattery, search engine optimization requires more than putting keywords into content. A lot of folks claim to “do SEO” or be an “SEO guru/ninja/unicorn/[insert hipster phrase here]”. I don’t want to discourage those ninjas, I love educating and helping bring more creative folks into the industry, I’d just encourage them to be honest about their experience and success before taking on competitive websites. Every time an “SEO ninja” fails to deliver results, it gives the entire industry a bad name… and one that we’ve been struggling to recover from since the early days of what is now black-hat links.


So what makes an experienced SEO different?

  1. We know how to balance quick wins with long term goals: what I mean here is that I understand in order to pay the bills you need website traffic now, in SEO terms, that means finding less competitive (lower search volume) terms where we can rank on page one relatively quickly. Too often, I see websites targeting the highest searched terms and not getting any traffic at all when they’d be better off finding terms they can actually win.
  2. We don’t shy away from the tough conversations: I have a lot of tough conversations with clients, ones where I have to say, you can’t compete for that search term… today. I am ambitious, I am competitive to a fault, but if I can’t drive traffic and improvements every month eventually my clients will leave.
  3. We spend more time on technical items than Content Optimization: Content optimization is sexy (well, as sexy as SEO gets), everyone wants to insert keywords into your copy, optimize title tags and meta descriptions. I love content optimization too, actually the process of determining keywords is the most fun and what can make or break content optimizations. The reality of SEO is that often, technical, very un-sexy items are what holds sites back from organic search success. 404 errors, page load times, indexation issues, redirects… not sexy, but absolutely critical. I’ll even make sure my clients understand all of the technical items we work on and why. By the time I’ve worked with a client for a few months, they’ve basically gotten an undergrad degree in HTML and coding basics.
  4. Creativity: We understand the “SEO solution” may not be the best solution for the business, we are creative in solving SEO problems with non-traditional solutions. We’ve adapted, we’ve tackled very weird issues, we’ve even had beef jerky clients who can’t say “beef jerky” on their website because legally they can only be referred to as “meat sticks”… yeah, you don’t want to try to optimize for that term. We create some pretty amazing creative content strategies, PR campaigns, and even solutions to problems like “beef jerky” vs. “meat stick”.

So, no, your previous SEO probably didn’t suck that bad. My best guess is that what you needed from them was just beyond their capabilities at the time. Don’t fall for the beautiful SEO unicorn if you’re expecting big results in a competitive space.

Monika Choudhary

Web Developer

Monika is competent professional with 10+ Years of Experience in the Website Design and Development. She is having a great expertise in developing responsive e-commerce, real estate, social networking, jobs portals, classified, corporate based websites & her expertise includes WordPress, Woocommerce, Magento, Shopify, Codeigniter, CakePHP, Laravel. She is detail oriented, driven worker who enjoys fixing code and creating something beautiful websites from scratch. Quality Work & On time delivery is always her aim. Always trying to achieve client satisfaction level, she will not only work with you to develop an amazing website with high coding standards, she will also ensure it engages with your potentials to drive more conversions and leads.

"What does karma mean to you?"

"To me, Karma is the result of a person's actions and I believe that what happens to a person, happens because they caused it with their actions. Doing things with a good intention is what matters to me the most and that is what I always remember when working for my clients. I have realized that in this industry where there is a lot of competition around, I am working for my clients with a good heart and a positive vibe. That's what keeps me going."

"Who is your dream client and why?

"My dream client would be a company or an organization who passionately wants to build a strong online presence in the digital world. The one that’s easy to work with and that inspires you and makes work not feel like work is the dream client for me. I would love to guide them from the initial stage to build up their recognition through clean and advanced coding on the web."

Leighton Hendrick

Digital Marketing

+20 years of marketing, public relations, communications, advertising and internal and outside sales experience.

Extensive experience in developing and managing all levels of product and offering campaigns including marketing collateral, Web site content, SEO, paid media and social, inside sales call campaigns, sell sheets and management of campaign success metrics.

Demonstrated success in launching new products and corporate brands, developing demand generation programs, and creating internal and external communication pieces.

Exceptional collaborator with the ability to build relationships with trade media and manage large-scale corporate initiatives and events.

Proven ability to create and manage lead generation and call campaigns that result in the successful conversion of new and unique clients. Creator and Editor-In-Chief of IT Compliance Magazine, a quarterly publication with over 2,500 international C-Level readers.

Cassie Boca

Founder, CEO

Cassie taught herself SEO in 2006 when she was working at a small business that needed to increase visibility but didn’t have any budget. She understands the financial challenges startups and small business have in that they have to wear every hat and prioritize what they work on based on what will have the largest impact to the business. There are never enough hours in the day, but consistently Cassie found her time spent increasing rankings in organic search, ensuring locations and contact info was accurate online, building positive reviews, and spreading positive news about the companies she worked at.

In the last 10+ years, Cassie has seen it all, but always comes back to her passion for helping inspirational companies grow. As a consumer, she tries to limit her purchases to companies she believes in (ok, she still goes to Target… she’s a human) because as consumers we have the ability to help companies succeed. If we all purchased from companies that aligned with our personal beliefs, not only would companies step up but we’d see a shift in the brands that we interact with daily. She calls this being a “conscious consumer”… sometimes we think she made that phrase up, but the more time we spend with her the more we find ourselves buying only from companies we know the founders or love their mission.

Enough business talk, Cassie is passionate about connecting with like-minded people, traveling and is a pretty badass skier. She loves to chase winter seeking powder fields, and on a powder day you may even get a FaceTime call from a chairlift or the backcountry.

What does karma mean to you?

To me, karma is the intention behind our actions. Good karma, to me, means doing things with good intent, a pure heart, and positive energy. When starting a company, it was critical that I start it with good karma. In writing our mission statement you’ll see that our mission has the intent of helping consumers find companies they are proud to wear their logo or recommend to a friend…what I call being a conscious consumer. When I realized my intent behind starting this company was coming from a place of wanting to increase visibility of companies putting good into this world, I knew we had to include karma in the name.

Who is your dream client and why?

My dream client isn’t a company any of us have heard of. I’d love to hear from a young startup doing something inspirational, I mean, my passion is for increasing visibility so it’s not much of a challenge if a company comes to me and they are already hugely successful.

If I had to pick a company that already exists, it would be Charity Water. Their mission and vision inspire me so much, I had all of my wedding guests make a donation there instead of buying us gifts. But again, Charity Water has great visibility already so I’d love to find a company that isn’t there yet where I feel we can change the trajectory of their company through the work we do.