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We believe in karma, do you?

by | May 4, 2017 | blog | 0 comments

When you have a company named karma digital, you get a lot of questions about how you came up with the name.

As you may have guessed, I believe in karma.

To me, karma is this idea that what we put into this world we will get back in later lifetimes. Now whether you believe in life after death or not, I believe in putting good into the world we live in. One person can change this world, and collectively we certainly can.

Recently, I was in Japan- Tokyo, then up to Hokkaido. I’ve always believed in karma and my influence in this world, but on this I had a revelation over a simple cup of coffee. I popped into a coffee shop to grab a cup of coffee to go, as I planned to wander the neighborhoods of Tokyo. I finished my coffee, only to realize there were no trash-cans. I walked around for another hour realizing… still no trashcans. I know you were thinking I’d have some deep revelation while drinking a cup of coffee in a deep conversation… but actually, it was this piece of garbage with no trash-cans that showed me the impact one person can make. This story isn’t actually about the coffee cup, but the fact that I didn’t see a single piece of trash or litter the entire time I was in Tokyo. Tokyo, despite no trash-cans lining street corners like in the States, is the cleanest place I’ve ever been. No public trash-cans, but also no garbage on the streets, no gum on the sidewalks…how is this possible? Social influence. Tokyo made me a better person.

Ok, I divulged, but what I’m getting at is we each have the ability to put good into this world every day. We can toss trash on the streets or we can bring reusable mugs. I can surround myself with let’s call them “the reusable mug” people or I can BE the reusable mug person that influences others.

Fresh off my Japan trip I was freelancing, doing SEO for various sized companies. I noticed a pattern where small businesses would reach out to me for help but they were actually willing to do their SEO themselves (mainly to save money), but scared and overwhelmed. They had met with SEO agencies that pitched expensive monthly retainers (10k per month and up) but couldn’t guarantee anything. As an entrepreneur, I saw an opportunity; an opportunity to strip away all the marketing jargon, all the frills that you get with an agency and create a no bullshit SEO training.

We conduct a full-day team training where we teach your entire team the basics of SEO and how each role can contribute (or negatively impact). You’d be surprised the impact that you’ll see by ingraining SEO into your company culture… kind of like customer service skills or grammar, we should all at a minimum be aware. During our full day training, we go through the basics together and develop a project plan for your company based on the findings we ALL discover. An audit is conducted live, together as a team, to get your team exposed and actively participating in creating a strategy. This piece is critical to the overall success because you know your business best, we give you the tools and start the conversation, but you’ll think of opportunities specific to your business that we won’t.

Training is critical, but so is ongoing support. We realize a large reason companies work with expensive agencies is because they keep them accountable, ensuring progress every month, and provide reporting. We do that too! If you’re willing to put the time in to learn SEO we are confident that you’ll see results better than any agency could deliver and we will keep pushing you to raise the bar. We’re invested in your success, literally… the more people join your full-day training the more we donate to our partner charity.

karma, empowering through education

We don’t just stop at empowering companies and entrepreneurs, we want to make a social impact. One core value we have at karma digital is to bring opportunities into communities they may not exist. I feel fortunate to have been born and raised in a country with so much opportunity, with a family that encouraged me to chase my dreams. Not everyone is born where there are endless opportunities, which is why I’ve focused on bringing opportunities to the best digital marketing talent. We are committed to finding the best talent, no matter their geographical location. We only hire the top 1% of digital marketers.

As part of our mission, we’ve partnered with Qhubeka. We have a lofty goal of donating $100,000 by 2018 to our friends in Africa, and for each person that attends our training we make a donation.

Haven’t heard of Qhubeka? Our missions align perfectly, empower through education. Qhubeka is an Nguni word that means “to carry on,” “to progress,” “to move forward”. Qhubeka helps people move forward by giving bicycles in return for work done to improve communities, the environment or academic results. Most of Africa’s rural population has no access to transport and people have to walk long distances to access opportunity, education, healthcare, shops and community services. Rural schoolchildren are particularly badly affected by lack of mobility.

The challenge of walking long distances results in increased tardiness, frequent absenteeism, exhaustion and often the complete withdrawal of the child from the education system.

By providing bicycles in the communities we work in, we can empower through education. We can ensure the next generation has the opportunity to become the top 1% of digital marketers.

We are passionate about empowering through education. When you work with karma digital, you work with the best in digital marketing, you help us continue educating, you’ll get better SEO results, and the best part…you’ll never be fooled by agency jargon again!

Monika Choudhary

Web Developer

Monika is competent professional with 10+ Years of Experience in the Website Design and Development. She is having a great expertise in developing responsive e-commerce, real estate, social networking, jobs portals, classified, corporate based websites & her expertise includes WordPress, Woocommerce, Magento, Shopify, Codeigniter, CakePHP, Laravel. She is detail oriented, driven worker who enjoys fixing code and creating something beautiful websites from scratch. Quality Work & On time delivery is always her aim. Always trying to achieve client satisfaction level, she will not only work with you to develop an amazing website with high coding standards, she will also ensure it engages with your potentials to drive more conversions and leads.

"What does karma mean to you?"

"To me, Karma is the result of a person's actions and I believe that what happens to a person, happens because they caused it with their actions. Doing things with a good intention is what matters to me the most and that is what I always remember when working for my clients. I have realized that in this industry where there is a lot of competition around, I am working for my clients with a good heart and a positive vibe. That's what keeps me going."

"Who is your dream client and why?

"My dream client would be a company or an organization who passionately wants to build a strong online presence in the digital world. The one that’s easy to work with and that inspires you and makes work not feel like work is the dream client for me. I would love to guide them from the initial stage to build up their recognition through clean and advanced coding on the web."

Leighton Hendrick

Digital Marketing

+20 years of marketing, public relations, communications, advertising and internal and outside sales experience.

Extensive experience in developing and managing all levels of product and offering campaigns including marketing collateral, Web site content, SEO, paid media and social, inside sales call campaigns, sell sheets and management of campaign success metrics.

Demonstrated success in launching new products and corporate brands, developing demand generation programs, and creating internal and external communication pieces.

Exceptional collaborator with the ability to build relationships with trade media and manage large-scale corporate initiatives and events.

Proven ability to create and manage lead generation and call campaigns that result in the successful conversion of new and unique clients. Creator and Editor-In-Chief of IT Compliance Magazine, a quarterly publication with over 2,500 international C-Level readers.

Cassie Boca

Founder, CEO

Cassie taught herself SEO in 2006 when she was working at a small business that needed to increase visibility but didn’t have any budget. She understands the financial challenges startups and small business have in that they have to wear every hat and prioritize what they work on based on what will have the largest impact to the business. There are never enough hours in the day, but consistently Cassie found her time spent increasing rankings in organic search, ensuring locations and contact info was accurate online, building positive reviews, and spreading positive news about the companies she worked at.

In the last 10+ years, Cassie has seen it all, but always comes back to her passion for helping inspirational companies grow. As a consumer, she tries to limit her purchases to companies she believes in (ok, she still goes to Target… she’s a human) because as consumers we have the ability to help companies succeed. If we all purchased from companies that aligned with our personal beliefs, not only would companies step up but we’d see a shift in the brands that we interact with daily. She calls this being a “conscious consumer”… sometimes we think she made that phrase up, but the more time we spend with her the more we find ourselves buying only from companies we know the founders or love their mission.

Enough business talk, Cassie is passionate about connecting with like-minded people, traveling and is a pretty badass skier. She loves to chase winter seeking powder fields, and on a powder day you may even get a FaceTime call from a chairlift or the backcountry.

What does karma mean to you?

To me, karma is the intention behind our actions. Good karma, to me, means doing things with good intent, a pure heart, and positive energy. When starting a company, it was critical that I start it with good karma. In writing our mission statement you’ll see that our mission has the intent of helping consumers find companies they are proud to wear their logo or recommend to a friend…what I call being a conscious consumer. When I realized my intent behind starting this company was coming from a place of wanting to increase visibility of companies putting good into this world, I knew we had to include karma in the name.

Who is your dream client and why?

My dream client isn’t a company any of us have heard of. I’d love to hear from a young startup doing something inspirational, I mean, my passion is for increasing visibility so it’s not much of a challenge if a company comes to me and they are already hugely successful.

If I had to pick a company that already exists, it would be Charity Water. Their mission and vision inspire me so much, I had all of my wedding guests make a donation there instead of buying us gifts. But again, Charity Water has great visibility already so I’d love to find a company that isn’t there yet where I feel we can change the trajectory of their company through the work we do.