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Why Learn SEO? A Necessary Job Skill

Why Learn SEO? A Necessary Job Skill

As a self-taught SEO, or search engine optimization specialist, I often forget to explain to clients why learning SEO is so important and how it can change your career, like it has mine.   I started like many advertisers in Journalism and Communications,...
What is a Canonical Tag?

What is a Canonical Tag?

You might have heard the word “canonical” before. What even is a canonical tag, and why is it important for SEO? A canonical tag, or canonical link element, is an HTML link attribute that is used to tell search engines that they are referencing the correct page, or...
We believe in karma, do you?

We believe in karma, do you?

When you have a company named karma digital, you get a lot of questions about how you came up with the name. As you may have guessed, I believe in karma. To me, karma is this idea that what we put into this world we will get back in later lifetimes. Now whether you...

Duplicate content, what is it & how can I avoid it?

Duplicate content falls into two main categories: Intentional Unintentional Yup, either you meant to duplicate something or you didn’t. Shocker. There is a time and place for both, it’s not always a bad thing, but should be handled correctly. Duplicate content is...