SEO Musings
Quick thoughts on Search Engine Optimization. Learn from common questions, advice, and discussions that occur on a daily basis at karma digital. Excuse typos, we feel it’s more important to share quickly vs. making sure we are formal and achieve writing perfection. We do these writeups from our phones and on the go to bring SEO ideas to our audience as we encounter them. Keeping it fresh and real. Our clients will tell you, we love a good question or marketing discussion so we wanted to bring those to you.
Google’s New SEO Starter Guide
Google updated their Search Engine Optimization (SEO) Guide yesterday, and we are so excited the emphasis they placed on education, optimizing for users, and achieving rankings your site deserves. These three things are all areas that are core to karma digital, we've...
My SEO Updates Are Not Reflected in Search Results
One of the most common panicked calls or messages I get early on with a new client is, "I updated the title tag and meta description just like you said, but it's not correct in search results. What did I do wrong?" With the exception of actually implementing...
Did my previous SEO team suck that bad?
We get a lot of "salty" people that come to us mad at their previous SEO agency or person, jaded and skeptical about SEO. This morning, I got asked by a current client, "Did my previous SEO person just suck that bad? How can you have spent a month with us and we are...
Q: We’re Ranking #1, but We aren’t Getting Increased Business…What Gives?
I recently got to present a really awesome report to a current client, showcasing some tough target keywords and us ranking #1 for them. The client had a great question, one that folks are often afraid to ask... "It's great that we are ranking #1, but we aren't seeing...
Q: What’s One Thing I’d Be Surprised to Know About SEO?
Today, on a potential client call the last question we were asked was amazing and one of my favorites to respond to. The potential client asked, "What's the one thing about SEO that I'd be surprised to know?" My response, was simple and one that I repeat frequently....
Should you target a lower search volume keyword? SEO keyword research explained.
I recently hosted an SEO training, and at the end our client said “I would have gone after the highest volume term, but now I know to go after a keyword that is more relevant.” And it made me think back to when I first started doing keyword research years ago and how...
Why Learn SEO? A Necessary Job Skill
As a self-taught SEO, or search engine optimization specialist, I often forget to explain to clients why learning SEO is so important and how it can change your career, like it has mine. I started like many advertisers in Journalism and Communications,...
How to Use Google Search Console: Our Top Tips for Getting the Most from this Free Tool
Basics of Search Console Search Console, formerly called Google Webmaster Tools (GWMT), is a great tool for monitoring overall site health and getting an inside look at your technical SEO, which is search engine optimization that is not content related, but consists...
What is a Canonical Tag?
You might have heard the word “canonical” before. What even is a canonical tag, and why is it important for SEO? A canonical tag, or canonical link element, is an HTML link attribute that is used to tell search engines that they are referencing the correct page, or...
How to Find Your Competitors Online and Beat Them in Search Results
Who are your competitors in organic search results? Ever wonder if there is a way to use more data or information besides what’s in your head to find your competitors? With so many online tools at our disposal, the simple answer is yes, and I’ll show you how to find...